CASE STUDY: GO TO MARKET

Go-To-Market: Support from founder-led to professional sales team

Patient-centric medical image access and sharing platform for patients, doctors and hospitals/clinics.

We partnered with PocketHealth’s Co-founders on GTM strategy to help shape the evolution of the GTM organization from a founder led sales model to a professional sales team of ~20 BDRs and AEs led by a senior sales leader.

  • GTM organizational design including role definition, development of org structure, compensation planning, and quota setting
  • Structured pipeline management via dashboards and metrics
  • Pricing revision for enterprise products
  • Upskilling the sales team via Radical sponsored training events

 

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